A look into the Future.

Higuerón Marbella Resort.

A Look into the Future is the translation of the campaign A Look into the Future with which Higuerón Resort is presenting its new brand, Higuerón Marbella Resort.

The first time the campaign saw the light of day was during the King’s and Queen’s Cup Beach Volleyball Tournament, an event organized by Higuerón Resort. An event with national repercussions broadcast by channels such as Teledeporte and Marca, it was full of meaning for the company and its viewers.

Beyond being the first time that Higuerón held an event outside its facilities in thirty years of experience,the company had chosen Marbella to hold the tournament and announce its new brand, Higuerón Marbella Resort.

Through an audiovisual piece, Higuerón recounts the process he is going through with his new brand,, nodding to the change of era that the renowned contemporary artist Enrique Brickmann is also experiencing. In the video, the artist creates a work for Higuerón using the new art techniques he is exploring and concludes by confessing that it is “something new.”

A look into the Future.

Higuerón Marbella Resort.

Later, Higuerón Marbella Resort was the main new feature announced at the tenth Higuerón Real Estate gala, an event held on July 4th in the Med Gardens of Higuerón Hotel, which welcomed more than 600 real estate professionals.

On this occasion, the brand took on a leading role when it was presented by Javier Rodríguez, CEO of Higuerón Developments, communicating the company’s vision for the futureand supported by an audiovisual piece in which Marbella is the center of the action of Darko, a leading urban artist today, as the main actor.

Present at the Solidarity Gala of the Spanish Association Against Cancer

Higuerón Marbella Resort

On August 2nd, Higuerón Marbella Resort marked a special date by attending one of the most moving events of the summer in Marbella: the Gala of the Spanish Association Against Cancer (AECC). The event brought together numerous personalities, artists, and collaborators for an evening dedicated to solidarity and hope.

 

At Higuerón Marbella Resort, we wanted to contribute our small part to this essential cause by actively participating in the charity auction with the donation of an artistic basketball. This piece, a symbol of color, energy, and hope, was one of the highlights of the evening and reflected the resort’s commitment to the fight against cancer.

14th Edition of the Spanish Beach Volleyball Championship at Higuerón Marbella Resort

The most important national competition in beach volleyball, the Beach Volleyball Championship, was once again hosted at Higuerón Marbella Resort.

From August 28th to 31st, the country’s top pairs competed at the highest level, while Higuerón Marbella Resort strengthened its presence among athletes, fans, and the media. The event stood out for its excellent organization and lively atmosphere, reaffirming the resort’s commitment to promoting sport and quality tourism on the Costa del Sol.

A Leading Presence at the Davis Cup at Higuerón Marbella Resort

Another key event featuring Higuerón Marbella Resort was the recent Davis Cup tie held in Marbella on September 13th and 14th.

The city once again became the epicenter of world tennis, hosting the thrilling clash between Spain and Denmark in an atmosphere that combined elite sport, tourism, and luxury.