AVANCE Global at Higuerón Resort: leadership, international vision, and alliances that build the future
Higuerón Resort was the chosen setting to host AVANCE Global, celebrating its first-ever edition in Spain, specifically on the Costa del Sol. A milestone that reinforces this enclave’s position as a connection point between Europe and the United States, bringing together leaders in real estate, sports, investment, and institutions around a shared vision: the importance of collaboration, leadership, and international projection.
For several days, Higuerón Resort became a strategic thinking and high-level networking hub, connecting markets, cultures, and key sectors to analyze the challenges and opportunities that will define the future of international real estate development. The Costa del Sol presented itself not only as a tourist destination but as a strategic territory for investment, talent, and high-level residential development, capable of attracting projects and professionals with a global vision.
Throughout the meeting, various sessions and dialogue spaces took place that highlighted the dimension and relevance of this edition. The institutional presence reinforced the scope of the event, with the participation of the Mayor of Fuengirola, Ana Mula, Rodrigo Romero, Deputy Mayor of Fuengirola, Francisco Salado and Arturo Bernal, Minister of Tourism of Andalusia, underlining the importance of public-private collaboration and the international positioning of Andalusia and the Costa del Sol as strategic destinations to live, invest, and develop projects with international projection.
One of the most prominent milestones was the session “NBA Europe: Implications and Opportunities”, in which José Manuel Calderón, Jorge Garbajosa, Luis Alberto Scola, and Gary Acosta shared their vision on sports as a global platform for influence, branding, and economic development. A conversation that connected the sporting field with the business world and international real estate, highlighting how the principles of high performance, strategy, and long-term vision transcend sectors and markets.
The conference also served as the framework for the announcement of the partnership between AVANCE Global and The Embassy, with the participation of Gary Acosta, José Manuel Calderón, Berni Rodríguez, and Armando Tam. This alliance reinforces the idea that sustainable growth relies on the creation of solid international ecosystems based on collaboration, knowledge exchange, and strategic alliances. As part of this collaboration, The Embassy becomes the headquarters of the AVANCE Global Cup, consolidating its role as a reference space for international meetings where leadership, networking, and global vision are projected beyond the event itself.
The impact and international projection of this edition have also echoed in leading economic media, such as Cinco Días, which highlighted the arrival of AVANCE Global in Malaga as a major international real estate gathering, reinforcing the Costa del Sol’s position as one of the most relevant poles of attraction for Latino and international real estate. 👉 Read article in Cinco Días
The meeting concluded with closing remarks from Javier Rodríguez, CEO of Higuerón Developments, and Ricardo Rodríguez, Executive Board Member – Real Estate & Resort, who emphasized the role of Higuerón Resort as a space designed to host meetings that inspire decisions, foster lasting relationships, and generate long-term impact.
In this context, Higuerón Real Estate developed a special action under the concept “Luxury Real Estate Opportunity”, in collaboration with Daisy López, conceived as an exclusive experience for national and international agencies. The initiative brought together 70 agencies, which participated in a private tour of all the resort’s properties, accompanied by much of the Higuerón Real Estate team. The experience culminated with an experiential breakfast alongside our Michelin chef, Diego Gallegos, who played an active role in the meeting, providing a gastronomic dimension that reinforces the connection between real estate, lifestyle, and excellence.
A conference with an international outlook
AVANCE Global closed its edition at Higuerón Resort leaving a clear message: the future of real estate is built through the connection between industries, international vision, and strategic alliances between Europe and the United States.
With this meeting, Higuerón Resort was not just the host of an international conference, but the setting for a global conversation, where ideas are transformed into relationships and relationships into opportunities with international projection, reinforcing the role of the Costa del Sol as a leading residential and investment destination.
