A look into the Future.
Higuerón Marbella Resort.
A look into the Future.
Higuerón Marbella Resort.
A Look into the Future is the translation of the campaign A Look into the Future with which Higuerón Resort is presenting its new brand, Higuerón Marbella Resort.
The first time the campaign saw the light of day was during the King’s and Queen’s Cup Beach Volleyball Tournament, an event organized by Higuerón Resort. An event with national repercussions broadcast by channels such as Teledeporte and Marca, it was full of meaning for the company and its viewers.
Beyond being the first time that Higuerón held an event outside its facilities in thirty years of experience,the company had chosen Marbella to hold the tournament and announce its new brand, Higuerón Marbella Resort.
Through an audiovisual piece, Higuerón recounts the process he is going through with his new brand,, nodding to the change of era that the renowned contemporary artist Enrique Brickmann is also experiencing. In the video, the artist creates a work for Higuerón using the new art techniques he is exploring and concludes by confessing that it is “something new.”
A look into the Future.
Higuerón Marbella Resort.
A look into the Future.
Higuerón Marbella Resort.
Later, Higuerón Marbella Resort was the main new feature announced at the tenth Higuerón Real Estate gala, an event held on July 4th in the Med Gardens of Higuerón Hotel, which welcomed more than 600 real estate professionals.
On this occasion, the brand took on a leading role when it was presented by Javier Rodríguez, CEO of Higuerón Developments, communicating the company’s vision for the futureand supported by an audiovisual piece in which Marbella is the center of the action of Darko, a leading urban artist today, as the main actor.